As much as everyone says, “PR (PageRank) doesn’t matter”, or “PR doesn’t hold much weight anymore”, or “too many people focus on PR”, the fact is that when we find a High PR Site we get a little excited and start checking out the site. As long your using Google, and as long as your in the SEO Industry, it is a factor. It’s just not black and white. As long as links play a important role in SEO and Ranking, PR will always be a key aspect as well. There is tons of gossip about PageRank out there, be careful who you listen to. We hope you find this post The Truth About PageRank useful.
Many people think PR is PR, cut and dry. For the SEO Enthusiast or Pro Blogger, it’s definitely not, and we tend to dig a little deeper into the actual site. Just having a link from a High Pr Site is good, so you think. If there are no links and/or authority to back up that PR, then it’s useless. There are tons of sites that we are seeing on a daily basis that have a decent PR but nothing to stand behind it. Some other useful units to gauge a site are, DA (Domain Authority) and PA (Page Authority). Myself and the other employees here keep getting emails with requests to trade links. They are basically offering to link from their page to yours, and then once they put the link up they will email you with what they want you to link to.
Here is the email:
My name is
Giselle Life and I was wondering if you are interested in exchange links, I’ll place your link on my sites exactly here: postbankbreaks(dot)com PR4
If you agree please send me your site details:
I’ll place your link in less than 24 hours, then I’ll send you an email with my info.
If you don’t want to receive more mails just reply with “unsubscribe”.
Now this seems like a great deal for you, but it’s not.
Here is why:
As you can see, there is no URL Rank, no Domain Rank, and no backlinks for this site. So they are getting a link on a great site (yours), and your getting a horrible link from them. Clearly, they have thought this through, and it actually really works for them. The problem is that the people have no clue what they are doing, they see a High PR site and just agree to this deal. Our point in this example is that just because a site has a decent PR, it doesn’t mean it can help you. A link from this site would not really benefit you in any way. If you do happen to get one of these requests, make sure to do the research for their site. Check Ahrefs, Majestic SEO, or Open Site Explorer, as all these will give your the information you need to gauge if this is the right decision for you. We also need to mention, this is not a reciprocal link exchange. They place a link on the page they referenced in the email, and then once that link is up, they send you a email telling you the details of their link. That will not be the same domain that your link is on. It’s actually a great idea, except that the site your getting the link on is horrible.
Note: Google released their first PageRank Update for 2013 at the beginning of this month.
Note 2: PR has nothing to do with search results. There are many sites that rank higher in the SERPS with lower PR.
Have you received one of these requests?
Did your PR increase or decrease?