SEO – Search Engine Optimization

Organic / Natural SEO (search engine optimization)…

In layman’s terms SEO is the process of optimizing a website to improve it’s position when searching for specific keywords. Almost every company that has a website has implemented SEO into their marketing or is planning on it. The most important part of SEO is having unique, original, and fresh content. Getting a person there is one thing, keeping them there or producing a call to action (filling out a form, sending a e-mail, calling the phone #) is different.

What’s involved in SEO…

On Page Optimization – correct meta tags, original and unique content, frequently updated pages, good site structure and placement, user friendly, easy to navigate, and some of our seo juice…

Off Page Optimization – social media integration, social bookmarking, directory submission, article submission, press releases, linking from reputable and relative sources, and some of our seo juice…

Think of on page and off page optimization like going for a job interview. The on page is like your resume. It lets your potential employer know your skills, qualifications, experience, and schooling. The off page is your referrals. It tells your potential employer what other people are saying about you, and that you know your stuff. Both are very important, and one will not work without the other.

On Page…

We will optimize the following:

  • Title Tag
  • Description Meta Tag
  • Robot Meta Tag
  • H1 – H6 Headers
  • Robot Meta Tag
  • Alt Tag
  • File Names
  • File Size
  • Image File Names
  • Image Captions
  • Image Links
  • Internal Link Structure
  • Site Navigation
  • Keyword Placement
  • Page Names / Titles

Link Building…

A very important part of SEO are backlinks (another site has a link that points back to yours.) There many kinds of links and some hold more value then others. We use specially placed contextual one-way unique industry related backlinks. They are distributed to various platforms including authority and high PR (page rank) sites. Contextual Links are embedded in content that is relevant, unique, related, and readable and that’s what makes that link very very important. In addition to that the juice that flows through them is highly concentrated. They are considered as one of the most powerful kinds of one-way links by search engines because they appear as natural, related, and relevant to the content.

Our method is extremely effective and strategic because of it’s organic and natural nature. The strategy was created to produce the effect that mirrors a naturally growing site that is getting more and more popular. The whole point is to make it look like people are finding your site and pointing a link to it. Google has warned webmasters & SEO’s time and time again and they finally brought the hammer down. They took action with their Penguin & Panda Updates and the penalties they gave out affected & crippled tons of companies. As of now not one of our clients has been a victim. That’s because we use a natural & low risk approach. The main reasons why sites got penalized were too many links from low quality sites, too much exact match anchor text, and over optimization. That is why it is so important to have a diversified profile.

Link Profile…

The whole point here is to avoid having a spammy link profile which means diversification. We will use the following various anchor text: URL (http://www.yoursite.com), Site Name (Name), Generic Text (click here), and your money word (SEO Company). We will never build more than 15-20% of your links to any specific keyword, and we will never have more than 30% of your links containing all of your exact match keywords. We are going for quality not quantity here. By limiting this % we are safe guarding your site against any and all of Google’s Updates.

Articles…

Every piece of content we create is 10000% original. We do not use software or any tools. That is a shortcut and we do not endorse that at all. Hard work gets ten fold back. Shortcuts get you nowhere quicker. We will create for you or you can write a few articles and we will spice them up and sprinkle some of our SEOjus (jus = juice) over them to get the most bang for your buck. These will get distributed on high quality high PR sites that are related to your industry. It will also include PR’s (press releases) which will be utilized when necessary. In the case of writing a press release obviously those are not industry related.

 

And finally, ” Fish Where The Fish Are”

SEOjus
561.674.3324