PPC – Pay Per Click – Google AdWords

PPC (pay per click):

Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads.

Whats’s involved with PPC?

Believe it or not, it is rather time consuming to set up and maintain a PPC account. I will leave my opinion out of this, because some companies need Organic traffic, and some need Paid traffic. There are many features that Google AdWords provides, to enhance and optimize the users campaign. They allow you to set up times for your ad to display, geographic locations, minimum and maximum CPC’s (cost per click), daily budget’s, just to name a few. A PPC Campaign needs to be monitored on a daily basis, it’s not a set up and leave type of deal. The last thing you want happening is to log on and find that Google has charged your credit card thousands of dollars due to unforeseen clicks.

Most likely, you do not have the time to sit their and monitor you PPC account. That’s what we are here for.

Call us today so we can set your account up, and get you a credit for $100 to test out Google AdWords. We will get traffic to your site immediately!


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