Link Building Strategy That Works:
Most of you are probably wondering what to do about linking these days. Where do I get links from? Which ones are safe and which are not. What anchor text to use? What should your link profile look like? How many links can you build? How many per day? What & when is too just too much, and when to slow down. In this link building strategy post we hope to answer all these for you so you can go about your link building feeling confident that you will get results and not risk being penalized and/or getting de-indexed. We will also go into the types of links, and the types of sites to get these links.
Where to Get Links From:
To have an effective link building strategy you MUST have links from every possible type of site and resource. This includes forums, blogs, directories, articles, social bookmarking sites, web 2.0 sites, social media platforms, press releases, rss feeds, support sites / forums, and there are a few more, but those are our secret to success.
Good For: Brand Links, URL Links, Targeted Traffic, Networking
Most forums have a User Panel or Control Panel, use this area just to put either your URL, or your Brand as the title. If there is a signature area, do not use this to put 5 KW’s, again, use the forum wisely and just use your Company Name as the anchor or plain URL. They will be much more tolerant of those then keywords. Right now moderators are very sensitive about the forum they represent and the content that occupies it. Dropping links in a forum is a good way to piss off the mods. Before you do, be sure to read the FAQ & Rules, so that you have the correct information regarding what they allow and what they forbid. If you do a decent amount of commenting then you might be able to place a link in the comment area as long as it is 100% relevant to the discussion, and it’s not to a shady site. Remember, some forums do not allow links, so be sure to read the Rules & Guidelines before you drop the link. If you drop a link and are not allowed to, you can and will get banned from the site, and worse than that, they have the option of reporting you to a site like stopforumspam.com. They will record your IP, Domain, Username, E-mail, Keyword, and # of times you supposedly “spammed”. This is not a good thing for many reasons, but one we will mention is that a lot of these spam reporting sites have High Authority, so there is a chance that your spam report info could show up if someone searches for your company. Many of times I have searched for a SEO Company and seen stopforumspam.com show up on page 1 for that search. Part of a effective link building strategy is having a plan, having goals, and implementing them without jeopardizing your site and using methods that just do not work anymore.
Summary: Target Specific Traffic, Brand Links, URL Links
Good For: Link Diversity, Networking, Branding, Traffic
Most of the time when you get a link from a Blog it is going to be from the comment area, unless you are guest posting or the Blog itself has referenced you. Use the name field to JUST USE YOUR NAME. Placing Keywords here will more than likely get your comment deleted and possibly marked as spam, which will ruin your chances of ever getting your comment approved there in the future. This is a good place to diversify your link profile, because your name is not a keyword, and shows a little natural linking going on. If you have a relevant post on your site and really want to link to it, then use the comment area to do this, but do not just use 1 or 2 words to anchor this, use the whole post name, or use a generic phrase like “”click here to read about ……”” because this looks like you are really trying to either continue the conversation or provide valuable content to the reader, rather than placing a keyword there which looks like spam. Also note, most Blogs that do allow a link in the comment area will mark the link as nofollow, so try not to spend too much time on this, unless it is a CommentLuv enabled site (more about these later). Finally, try to meet as many people as possible on the Blogs you follow and comment on, as this will only help you in the future.
Good for Brand & URL Links
Most of you have heard recently that directories are no good. Not 100% true, it all depends on a few things. Make sure to check the PageRank of the root domain. If it is above a PR 2, I would use it. Depending on the directory and their rules, some let you use Keywords, but the High PR – High Quality ones most likely only let you use your Company name. That is a good thing though, because remember it is all about diversity, branding, and high quality from here on out. Gone is the time that you could link with exact match anchor text with all your keywords and rank on page 1. Think long term, and about how you can achieve top rankings doing the right thing, at the right time, the right way, and by doing this you can avoid being hit with the ever so famous G Penalties.
Summary: Brand Links & URL Links, Diversity
Good For Keywords, URL’s, Branding, Targeted Traffic
Again, most of you have heard recently that articles are no longer useful or beneficial. Wrong, anything used correctly and not over-done can help you. If you use automated software to spin articles and/or submit them, stop doing it. This not only will hurt you, but could possibly get you de-indexed. The last thing you want to do is blast an article that has been spun to a certain % to hundreds of sites. This will positively show that you are using an automated process, which is completely opposite of natural and organic. Everybody is not going to link to your site with the exact same anchor text hundreds of times in a matter of a week. It doesn’t matter if you switch up the article, spin it, dump it, or whatever else, it will not work. Using syntax’s is no good. If you are going to submit articles, write them out of your head, use original data, completely unique, perfect spelling, perfect grammar, and only use 1 to 2 links per article. Our rule of thumb is 300 words = 1 link, 500 or more words = 2 links. And generally we do 1 kw and 1 Brand or URL. Do not submit the same article to multiple sites, duh…
Summary: Good for Keyword Links, Targeted Traffic
Web 2.0 Sites:
Good for building all types of links, Traffic
Creating content on Web 2.0 Sites has become very popular and most likely always will be, and is a great link building strategy to integrate. The fact that you can add pages to a site that has a very High PR is very attractive. You can pretty much add any type of info you want including, text, images, videos, polls, surveys, discussion areas, and links. You can link back to your site any way you want, exact match anchor text, Brand, URL, Generic, Long Tail, Secondary Phrase, anything. But again, do not overdo it. Everything is ok in moderation, but you do not want to stuff the page with tons of exact match kw’s, as this seems unnatural and not what we are going for. Switch it up, vary your links, link to the root, deep pages, other external sources, and do not be greedy. Show love and you will receive love. Some High PR Web 2.0 sites are Squiodo, HubPages, Tumblr, Weebly, and you can just Google “web 2.0 sites” for more. You can see what other people have done by searching for “your keyword” + “2.0 site”.
Summary: Good for all linking, Targeted Traffic, Networking, Building a Audience
Ok, it’s getting late and we need to get out of the office, so we will finish this up tomorrow. We have lots more to go over and the most important part is still to come: Link Profile and Anchor Text %’s
We hope you enjoyed this link building strategy for 2013…be sure to check out Part 2 of Our Link Building Strategy for 2013 tomorrow