Relevant Backlinks …
Are They Necessary?
I would have to say that this is one of the most debatable topics to date, well among other things. People say,”"only create links from relevant sites” all the time. My view is not so one sided. Here is why. If you have ever looked at the link profile of a High Authority Site, you would see that there are MANY links that wouldn’t be thought of as relevant. Do we need only relevant backlinks? One example, News Stations, when they post a “breaking news” story and people start finding it, they naturally link to it. If they are a blogger or writer or anything of the sort then they create the anchor text which they deem appropriate and then the actual URL to the page. So now hundreds or thousands of people start linking to this “news site’ and those sites might be and might not be news related. Would that tank the ranking of this news site? No, it wouldn’t. It would take too many actual man hours to determine the relevancy of each and every site that was linking to it. Not only that, but they would have to determine the relevancy of the site itself, then the actual page, and then the specific article or post. I do think that there is obviously a very advanced algorithm to see basic relevancy (make sense = advanced algo – basic relevancy), I do not think there is a complex one to determine the linked-to site vs. the linked-from site, and then all the variables involved I stated previously. They can identify the Page Title, Meta Description, etc…But, does that mean that we need relevant backlinks? Another example, The Chamber of Commerce. They are a Authority Site for each city. They post valuable information about the city from a to z. Most all of the COC have a Links or Resource page that is located on the Home Page for people to spot easily. These are pretty much recommendations or suggestions of reputable places or business’s that are in the area. Now I would have to say that most of these are paid for memberships, as being a member of the Chamber of Commerce you get a listing on their site. Now, if I own a Painting Company and I join the Chamber, they post a link to my site, are they going to be relevant, not at all. The only thing relevant about it is the actual geographic location. The Chamber is for the city, and the painting company is in the city, that’s about it. Most people would say that getting a link from them is huge, and if it’s so huge, explain the relevancy part, please? The big whoopty about those sites are that they are considered Authority Sites most of the time with a high PR. Relevant backlinks from a very high pr site would be great. If you owned a Painting Company in Miami then I’m sure you would want to show up when people search for “miami painters” right? Of course, who wouldn’t. So based on the relevant theory, you would need to have links from other painting companies. I think it would be very very very hard for you to get a link from another painting company in your area. That’s basically like getting a link from a competitor. So you would have to mass email a bunch of painting companies in other areas asking for a link, offering money, or the ever so famous link exchange, which ain’t so hot these days. This scenario is pretty much dot doable, so what would you do? Maybe go to some painting forums and add a signature link? Or find a painting blog and post a really really educated comment and hope that it gets approved with let alone your name in the “name” box, but how about a keyword in the name box? If they let that through then 9 x’s out of 10 there are tons of other ones already there, and that means that the OGL % (outgoing link to text ratio) is probably pretty high. Then your taking the PR of the site and dividing it by every single link on the page, and at the end of the day if it’s a high OGL % then you might be better just not getting that link at all. That leaves all the other creative linking methods left, and those are probably not going to be relevant to your site.
Do News Sites Have All Relevant Backlinks?
As far as relevance goes it’s pretty obvious that I am not sold on the idea. Can “G” determine what a site is about, and then determine what the linked site is about, and then base rankings on those links and that relationship. Are press release sites related to the site they are linking to. CNN, FOX, NBC – when they reference a source or site with regards to a news story, are they relevant to that source, or more importantly is the actual source relevant to the news station. Obviously being relative can only benefit, as it can’t hurt, my dilemma is just how much can non-relevant sites hurt, and if they can, just how much.
What It Would Take To Determine Relevant Backlinks
Determining specific relevance would take tons of actual Human Interaction. Considering that their are between 600 – 650 million websites on the Internet (based on numerous sources so I took the highest and lowest), and add to that millions and trillions and gazillions of links, it would take many many people to work on this on a minute, hour, and daily basis. Here is what we do know: “G“ is smart enough to interpret the different types of links, the location of the link on the site, and then take into account the variables that come into play. When I say location of a link I am referring to the “actual” location, being in the Primary Menu, Secondary Menu, Link Roll or Blog Roll, in context, or the footer. Obviously some of these affect the ranking better than the other, and it would look really weird for a non-related link to be in a menu, or in the footer. In conclusion, if we could have our cake and eat it too, we would all have every single link from a 100% related site. However, that’s usually not the case. Of course, if there is a choice between related and not, we pick the related every time. But, that’s not always viable, so we have to choose wisely where we link to and from. With the continuous efforts of “G” to combat spam and low-quality links, it’s extremely important that your not just going out there and creating garbage links. Adding to that, your link profile is probably the most vital part of your link building. Without going into specific %’s here, make sure that your link profile is hugely diverse. Brand, URL, Exact Match, Broad Phrase, Long-Tail..etc…very very very important what I just mentioned. If you have gotten away with a high Exact Match % so far, all it takes is one G Update and your gone. Overnight and your site has vanished. So, take the precautions, do your research, and do a link analysis right now! This link analysis site ahrefs.com is the absolute best out there. Check it out for yourself. I have been using it for a long time and it is by far the most detailed, up to date, and complete set of tools you can find. You can refer to our SEO page for details. Look at the Link Building and Link Profile paragraphs. We hope you enjoyed this post about relevant backlinks and if they are necessary. Check out this Wiki page about relevant backlinks.
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